ICP + Go-to-Market in 10-12 weeks

Stop guessing. Start closing

You have a great product. Your team works hard. But you're chasing the wrong buyers. We help you identify exactly WHO to sell to, then design the GTM strategy to win them.

Business professional
10-12 Weeks from research to strategy
15+ Interviews with real customers
500+ Target accounts identified
2-4X ROI in first 6-9 months

You're losing deals you should be winning

Your sales team is working twice as hard for half the results. The problem isn't effort—it's targeting.

1

Wasting Time on Wrong Buyers

Your team chases anyone who shows interest. 90% of your pipeline is unqualified. You're burning cash on leads that will never close.

2

Getting Lost in the Noise

Your messaging sounds like everyone else's. Buyers can't tell why you're different. You compete on price because you haven't defined your positioning.

3

Teams Working in Silos

Marketing runs campaigns, Sales does their own thing, Product builds in isolation. You're spending money on tactics that don't connect.

Buyer persona analysis

Scientific ICP with Real Data

We don't work with intuition. We analyze your closed-won deals, churn patterns, and revenue concentration to scientifically identify your ideal customer.

  • Deep analysis of your best customers
  • 15+ interviews with real buyers
  • Firmographic + technographic data
  • Behavioral buying signals
  • Predictive lead scoring model
  • List of 500-1000 target accounts
GTM strategy roadmap

Executable GTM Strategy

Once your ICP is clear, we design your complete market entry strategy: positioning, messaging, pricing, channels, and playbooks.

  • Differentiated positioning framework
  • Messaging architecture by segment
  • Competitive pricing strategy
  • Channel strategy (inbound/outbound)
  • Complete sales playbook
  • 90-day launch roadmap

From deep research to executable strategy

Proven methodology combining data analysis, customer research, and competitive intelligence

1

Research & Analysis

Weeks 1-3
  • Data analysis (closed-won + churn)
  • Customer interviews (10-15)
  • Revenue concentration analysis
  • Sales team workshop
2

ICP Definition

Weeks 4-6
  • Complete ICP documentation
  • Buyer personas (3-5)
  • Lead scoring model
  • Target account list (500+)
  • Buying committee mapping
3

GTM Strategy

Weeks 7-9
  • Market & competitive analysis
  • Positioning framework
  • Messaging architecture
  • Pricing strategy
  • Channel strategy
4

Activation & Handoff

Weeks 10-12
  • Sales playbook framework
  • 90-day implementation roadmap
  • Success metrics & KPIs
  • Executive presentation
  • Team training session

Choose the right package for your business

Same process and quality. Only complexity differs

STARTER
One product, one market
  • ICP definition (1 profile)
  • Target list 500 accounts
  • Customer interviews (10)
  • Single-market GTM strategy
  • Positioning framework
  • Basic pricing strategy
  • Sales playbook framework
  • 90-day implementation roadmap
Request Proposal
Starting at US$3,000
ENTERPRISE
Complex launch
  • ICP definition (multiple)
  • Target list 2,000+ accounts
  • Extensive research (20+ interviews)
  • Multi-market GTM strategy
  • Platform positioning
  • Enterprise pricing models
  • Complete sales enablement
  • Board-level presentations
Request Proposal
Starting at US$23,000

Additional Services

Extend your engagement with implementation support

Implementation Support

3-6 months hands-on execution help

  • Campaign execution
  • A/B testing & optimization
  • Weekly check-ins
From US$6,000/month

Sales Enablement Package

Complete playbook + training

  • Complete sales scripts
  • Email sequences
  • Team training (2 sessions)
US$5,000 one-time

Quarterly ICP Refresh

Keep your ICP updated

  • New data analysis
  • Updated target lists
  • Strategy adjustments
US$3,500/quarter

Real results within 6-12 months

Clear ICP + executable GTM strategy = launches that actually work

ProServ Consulting
Professional Services · USUS$3M revenue
US$480K Pipeline generated
15 Enterprise clients (6 months)
-28% Cycle reduction

"We used to sell to everyone and close nothing. B2BScaled showed us exactly who to target. Now we close 15 enterprise deals in 6 months instead of chasing hundreds of dead-end leads."

Maria Fernandez
Maria Fernandez
Managing Partner, ProServ
IndustrialTech
B2B Manufacturing · USUS$12M revenue
US$1.4M Pipeline 9 months
9 Enterprise contracts
2.8X ROI on investment

"We tried doing GTM ourselves and burned 6 months. B2BScaled gave us a clear roadmap in 12 weeks. The scientific ICP opened markets we didn't know we could dominate."

Carlos Mendez
Carlos Mendez
CEO, IndustrialTech
LogistiPro
Logistics & Distribution · USUS$6M revenue
US$820K ARR new segment
22 B2B clients (12 months)
3.2X ACV vs previous

"Expanding to a new vertical felt impossible. B2BScaled gave us the exact playbook: ICP, positioning, pricing. We hit USUS$820K ARR in that segment in 12 months."

Andrea Torres
Andrea Torres
VP Commercial, LogistiPro
FinSecure
B2B Insurance · USUS$2M revenue
US$380K Pipeline 6 months
11 Enterprise accounts
32% Conversion rate

"Our sales team was drowning in unqualified leads. B2BScaled restructured everything. Now we close enterprise deals 3X faster because we finally know who our buyer is."

Roberto Silva
Roberto Silva
Commercial Director, FinSecure

Ready to stop guessing and start closing?

Book a free strategy call. We'll show you exactly who your ideal buyer is and how to reach them. No pitch, just a plan.

Get Your Free Strategy Call

Important: Timeline depends on client availability and data access. Results may vary based on market conditions, competitive landscape, and execution quality. Case studies represent successful engagements and are not guaranteed outcomes. All pricing is indicative and subject to project scope confirmation.